Prince Amir Al Saud

Revenue Prospects for Enterprise Mobile Applications

Revenue Prospects for Enterprise Mobile Applications


Enterprise Mobile Applications have turned out to be a $100 billion market prospect similar to enterprise cloud apps 10 years ago. It has become apparent that mobile apps are more affordable, accessible and convenient. The only issue here is the scale to which it can popularize use of said technology for enterprises in remote areas and underserved sectors.

Worldwide Prospects

Over three billion people all over the world are employed in a certain capacity. Surprisingly, barely 20 percent of these workers use technology to do their tasks more effectively. In short, the other 2.5 do not have the backing of technology. Some of these people work in construction which allocates below one percent of its earnings on information technology. Those in manufacturing (the fourth-biggest industry globally with 40 million laborers) spend under two percent on IT. 50 percent of this number is in developed countries, 50 percent in Asia and the Pacific, 10 percent in MENA and another 10 percent in Latin America.

The opportunity is enormous. Industries can now influence enterprise mobile applications. The question is what is the cost if entrepreneurs what to make use of this opportunity?

According to recent research, technology for augmented reality in the enterprise mobile market is expected to generate yearly revenues of roughly $2.4 billion until 2019 from only $247 million last year. This is a ten-fold growth over the projected period. Operators need to grab this chance with the market seen as expanding from 2019 going forward. The increase in revenues can be traced to development of software apps, applicable technology and prospects of substantial efficiency gains. Another reliable source disclosed a significant increase in mobile apps-related revenues which reached $300 billion in 2014 but will still go up to as much as $850 billion in 2018.

In fact, the potentials for enterprise mobile applications may not have been achieved completely. Many corporate organizations are seen as delivering mobile apps to their workforce within the next few years. More and more employees are now opting for tablets instead of personal computers for company presentations and meetings outside the office.

The enterprise apps can set up a mobile office with one virtual personal assistant to notify you about daily schedules, conferences and tasks. These will also enable employees to use their mobile gadgets to acquire new clients, close sales deals, download information, manage work, and conduct networking. All these can accelerate business processes and enhance productivity in an organization. The app market will grow increasingly as additional applications and tools are developed for mobile devices like tablets. Business proprietors need to invest on these mobile offerings as part of their comprehensive digital strategies to maximize these opportunities.

Primary Take-Away

Developers of mobile apps who concentrate on the enterprise have more chances of generating over $10, 000 monthly in income compared to consumer-focused peers. 

More than 40 percent of app developers earn this amount as against 19 percent of developers in the consumer market. 

Mobile electronic commerce sales have become a $300 billion market this year. The forecast is electronic commerce will produce more than two times income compared to the combined revenues from other sources. Sales in app stores come in second in terms of total earnings at $40.5 billion regardless of being the slowest-growth revenue model. Mobile advertising is expected to reach a total of $34 billion. The other revenue platforms are affiliate sales, selling and royalty fees which are expected to make $18 billion in terms of income for 2015.

Another factor is decelerating growth of app shop sales and capabilities of big developers to exploit development, sell and up-sell strategies which contribute to the division of app revenues worldwide. These make it hard for small-scale developers to upgrade their sales in consumer marketplaces. 52 percent earn less than $1,000 monthly while another 24 percent earn $10, 000 every month. Revenues are split according to priority of platforms.

Meanwhile, 83 percent of developers from different countries are currently making use of third-party tools. The percentage of developers relying on cross platform implements has increased from 23 to 36 percent during the last six months. Developers prioritizing enterprise apps depend on these tools to deliver effective and constant user experience for mobile-based applications. 47 percent use analytics, 51 percent opt for advertising networks and 30 percent use cross platform tools. Developers of Internet Operating Systems (57 percent) depend on analytics.

Finally, Android owns a consumer awareness of 71 percent. It is the major platform for many full-time developers globally with 40 percent put priority on this platform. IOS is the most preferred right now in Europe and North America.

It is evident that revenue prospects for enterprise mobile apps will continue to grow and become more lucrative in the coming years as more people go mobile.       

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